The Dynamics of International Strategy

ISBN-13: 9781861520159 / Angielski / Miękka / 2010 / 304 str.

David Faulkner; Susan Segal-Horn

Opis

Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment.