The History of Marketing Thought 3 Volume Set

ISBN-13: 9781847870018 / Angielski / Twarda / 2008 / 1208 str.

Mark Tadajewski; D. G. Brian Jones; Brian Jones

Opis

This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline.