Tourism Management: Analysis, Behaviour and Strategy

ISBN-13: 9781845933234 / Angielski / Twarda / 2007 / 592 str.

Arch G. Woodside; A. Woodside; D. Martin

Opis

Planning and implementing successful tourism programs require in depth predictions of tourist behavior. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programs. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools and examples of tourism management decision-making.