ISBN-13: 9781844573813 / Angielski / Twarda / 2013 / 178 str.
ISBN-13: 9781844573813 / Angielski / Twarda / 2013 / 178 str.
Examines the challenges facing the contemporary film industry, exploring the merging of the major old-line studios such as Warner Bros. and Paramount into entertainment conglomerates; the impact of globalization; new distribution methods; franchises; attempts to reach new markets. Filled with case studies, this comprehensive study is a must-read.