Reputation Management: The Future of Corporate Communications and Public Relations

ISBN-13: 9781787566101 / Angielski / Twarda / 2018 / 312 str.

Tony Langham

Opis

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.