ISBN-13: 9781784719944 / Angielski / Twarda / 2016 / 168 str.
ISBN-13: 9781784719944 / Angielski / Twarda / 2016 / 168 str.
From professional team sports to international events such as the Olympics and Tour de France, the modern sports industry continues to attract a large number of spectators and participants. This book, edited by Richard Pomfret and John K. Wilson analyzes the economic evolution of sports over the last 150 years, from a pastime activity to a big business enterprise. It begins at a time when entrepreneurs and players first started making money from professional sports leagues, through to the impact of radio and TV in the twentieth century, and onto the present day.