ISBN-13: 9781781951545 / Angielski / Miękka / 2013 / 528 str.
ISBN-13: 9781781951545 / Angielski / Miękka / 2013 / 528 str.
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing.