Global Business Strategy

ISBN-13: 9781637420423 / Angielski / Miękka / 2021 / 150 str.

John A. Pearce II

Opis

Looks at the opportunities and risks associated with staking out a global competitive presence, and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.