ISBN-13: 9781631575754 / Angielski / Miękka / 2016 / 100 str.
ISBN-13: 9781631575754 / Angielski / Miękka / 2016 / 100 str.
This book is a compilation of articles and editorials published by Professor Czinkota in news media worldwide and contains thoughtful insight into core dimensions of international business and trade. The book is geared towards MBA and economics students and business professionals, who have limited time but an appetite for new knowledge in the field of marketing and international trade.