The Dynamics of Fashion: Studio Access Card

ISBN-13: 9781609015008 / Angielski / Twarda / 2013 / 480 str.

Elaine Stone

Opis

Fashion today is fast- paced, technologically savvy, and global-and this fourth edition of The Dynamics of Fashion has been updated to be on the cutting edge. Featuring the latest facts and figures, and the most current theories in fashion development, production, and merchandising, this book provides a broad foundation for students hoping to become a part of the industry. Apparel, accessories, cosmetics, home fashions, green design, and more are explored in detail. Hundreds of examples make the business aspect fun. Fresh, forward, challenging, and comprehensive, Elaine Stone's classic text is for those in fashion who want to be both in the now and in the know.New to This Edition:
- More than 150 new full-color photographs highlighting the people, principles, practices, and techniques of the fashion business
- Updated coverage of the latest industry trends, including developments in sustainability, e-commerce, and the use of social media for fashion marketing
- Revised charts and illustrations with up-to-date data
- Updated glossary with more than 500 industry termsNew content and illustrative examples within the following features:
- Fashion Focus reports on the interesting people and events that are influencing fashion right now
- Then and Now highlights the cyclical nature of fashion as seen through yesterday's classics and today's emerging trendsPLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395543. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

Spis treści

Unit One The Changing World of Fashion 1 A Century of Fashion 2 The Nature of Fashion 3 The Environment of Fashion 4 The Movement of Fashion 5 The Business of Fashion Unit Two The Primary Level: the Materials of Fashion 6 Textiles: Fibers and Fabrics 7 Leather and Fur Unit Three The Secondary Level: The Producers of Apparel 8 Product Development 9 Women's Apparel 10 Men's Apparel 11 Children's and Teens' Apparel Unit Four The Secondary Level: The Other Producers 12 Innerwear, Bodywear and Legwear 13 Accessories 14 Cosmetics and Fragrances 15 Home Fashions Unit Five The Retail Level: The Markets for Fashion 16 Global Fashion Markets 17 Global Sourcing and Merchandising 18 Fashion Retailing 19 Policies and Strategies in Fashion Retailing Unit Six The Auxiliary Level: Supporting Services 20 Fashion Auxiliary Services