Dancing With The Dragon: Doing Business With China

ISBN-13: 9781606499702 / Angielski / Miękka / 2015 / 180 str.

Mona Chung; Bruno Mascitelli

Opis

This book looks at a number of contemporary issues in relation to the current role China plays in trade investments, especially outward investments, a fairly new phenomenon in Australia, Africa, and Europe, three major strategic destinations for China. Through Eurozone crisis, Chinese investments, and migration into Europe, the authors paint a new picture of the world with China, the dragon dancing in the centre of the stage with rotating dancing partners.They show a new perspective on the China-US relationship, especially through the case of Huawei, the new Chinese telecommunication giant who is consistently challenging the position of CISCO commercially and now politically. This book adds another tool to the tool box of those who are aiming to continue dealing, trading, and working with China and the Chinese.

The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a companys capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in todays uncertain, rapidly changing, and hypercompetitive market. Market Sensing Today is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth.