Developing Successful Marketing Strategies » książka
Developing Successful Marketing Strategies
ISBN-13: 9781606499603 / Angielski / Miękka / 2014 / 172 str.
What's your organization's marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Whats your organizations marketing strategy?Does your company meet real life marketingchallenges head on and with success? This bookprovides a unique approach by using your organizationsmission and vision statements to guidethe development of marketing goals, strategies,and tactics. It uses real market examples to demonstratethe development of effective marketingstrategies.Central to the development of marketing strategyis the use of the marketing mix of price, place,product, and promotion. This book neatly weavesthe process of developing such a marketing strategywith examples given to clarify the theories andguide the reader through the strategic marketingplanning process.If you are a manager, business student, or an executive,this book will help you grow an establishedbusiness or start a new one with smart managementtechniques and processes that are criticalto executing successful marketing strategies. Theexamples used are from large and small organizationsin which the author was personally involved.
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