Zilch: How Businesses and Not-For-Profits Can Get More Bang with Less Buck

ISBN-13: 9781591844457 / Angielski / Miękka / 2011 / 256 str.

Nancy Lublin

Opis

The CEO of Do Something explains what big businesses can-and should-learn from not-for-profits. Tough times have forced businesses to slash their headcount, marketing budgets, and other resources. Managers at small start-ups and Fortune 100 companies alike are now expected to do more with less-but how?No one is more qualified to answer that question than the leaders who always thrive on a shoestring. Nancy Lublin, CEO of Do Something and founder of Dress for Success, draws on her experiences as well as interviews with other "rock star" leaders of flourishing not-for- profits to show how to succeed with any size budget, staff, or network.