Contemporary Research in E-Marketing, Volume 1

ISBN-13: 9781591403722 / Angielski / Twarda / 2004 / 356 str.

Sandeep Krishnamurthy

Opis

E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.