Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

ISBN-13: 9781591391852 / Angielski / Twarda / 2004 / 312 str.

Clayton M. Christensen; Scott D. Anthony; Erik A. Roth

Opis

This book argues that it is possible to predict which companies will win and which will lose in a specific situation-and provides a practical framework for doing so.