Brands In History - Abridged Edition: A Unique Twist on History Through a Marketing Lens

ISBN-13: 9781537796598 / Angielski / Miękka / 2016 / 166 str.

David H. Falloure

Opis

Brands in History is a unique look at historical figures through a marketing lens. The author evaluates selected icons of history and reviews them based on a simple, basic brand evaluation to uncover why specific individuals remain in our collective psyche.