Straight Advice: How to Market Art Online Now

ISBN-13: 9781535391344 / Angielski / Miękka / 2016 / 158 str.

Barney Davey

Opis

If you would like practical advice and useful ideas for artists on websites, email marketing, blogging and more, you've found an excellent source.
The whole world, it seems, is online. The internet has changed everything. To say the internet is a disruptive force is an understatement. While it's taken a toll on legacy industries such as physical galleries, it's opened up new opportunities for visual artists.
Too many artists have been told at some point to get a job. And, that making and selling art was too hard, and only a lucky few got their tickets punched to success. If that were ever true, it's a lie now.
Artists alive in this generation are the first ever to have tools that allow them to connect with buyers and sell to them directly. The internet has changed our buying habits. We can now get so close and learn so much about anything we want to buy, and then e-commerce, UPS, and FedEx make everything readily available. In many metro areas, consumers can order from Amazon and other retailers and get same-day deliveries. The marketing - and therefore the art world - is literally at our fingertips.
Consumers are comfortable buying luxury items such as diamonds from Costco.com and pricey fine art from Saatchiart.com or dozens of other online galleries. You can market your art online, too. In fact, it's not just that you can, but that you should learn how to sell art online. It is your future. It is now.
Chapters Include:

• Straight Advice: How to Market Art Online
• Marketing Art Online
• Understanding The Value of a Customer Persona
• Websites for Artists
• E-Commerce
• Domain Names
• Email Marketing for Artists
• Marketing Automation
• Blogging
• Social Media

In this book, author Barney Davey, taps his 30 years of experience helping artists get their work to market. He uses a mix of brand new material along with freshly revised content from his books, blog posts and online training. He's combined the best of the best from every source available to him and created a valuable resource for artists. With five books and 600+ posts on art marketing, Davey has a treasure trove of advice for artists to pull from and create something new and beneficial for them.
Telling Is Selling
Those marketing tools mentioned above are ready for you to start using them. The internet is an equalizer. The systems and programs are the same as top artists use in their art businesses. They are available at low or no cost. It comes down to using them with proficiency and consistency. Essentially, they are forms of digital marketing and electronic communication.
Your job as an artist is to connect with your best prospective buyers and then inform, enlighten and entertain them with your story.
Stories sell art. You have a unique and compelling story to tell. It may be a few layers down right now, but it's there. Just like making art is a progressive task, meaning you get better at it over time and practice, so is telling your story. As you consistently use your website, blog, email marketing and social media with a purpose in mind, your ability to communicate with and tell your story to your followers improves.