ISBN-13: 9781526446039 / Angielski / Twarda / 2019 / 576 str.
ISBN-13: 9781526446039 / Angielski / Twarda / 2019 / 576 str.
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.