Digital in the Boardroom

ISBN-13: 9781519489517 / Angielski / Miękka / 2016 / 218 str.

Jennifer Wolfe

Opis

This accessible guide for senior executives and board members shines a light on what you need to know about the digital landscape, how to predict future trends, and what boards should consider in managing a holistic digital strategy across the organization. Author Jennifer Wolfe, helps those in C-suite positions break down status-quo culture and shatter the silos that are holding their companies back in order to better meet the demands of a complex and rapidly changing digital environment with more collaborative and open processes. In Digital in the Boardroom, Wolfe, a true leader on the future of the Internet, draws upon her unique background as a trusted advisor to c-suite executives, tech start-up entrepreneur, intellectual property lawyer, and expert in public relations, process improvement, and global Internet policy to provide you with valuable insights, including:

• Signals of change
• The next generation of the Internet and new top-level domains
• Cybersecurity
• Social networking
• Content
• Data optimization
• How to manage digital at the board level

In this era of the digital transformation, it's up to top-level executives to create a strategy to take on what's to come-this book shows you how.