Theory of the Hashtag

ISBN-13: 9781509538942 / Angielski / Miękka / 2019 / 220 str.

Andreas Bernard

Opis

"Theory of the Hashtag traces the young and spectacular career of the humble hashtag, shining a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere. It is a short book about the most prominent sign of our times"--

Recenzje

"A lucid and lively history of this most polymorphous of punctuation marks. Andreas Bernard traces the hashtag's rise from technical utility to seeming ubiquity with wit and insight." Matthew Fuller, Goldsmiths, University of London "Slim but weighty" Morning Star

Spis treści

Contents 1. A Sign of the Times 2. Hashtags and the Dispersion of Statements 3. The Biography of a Symbol 4. Where Was the Keyword Before the Hashtag? 5. Venues of the Hashtag I: Political Activism 6. Venues of the Hashtag II: Marketing 7. Empowering and Levelling Works Cited

O autorze

Andreas Bernard is Professor of Cultural Studies at Leuphana University of Lüneburg, Germany, and author of The Triumph of Profiling.