Theory of the Hashtag

ISBN-13: 9781509538935 / Angielski / Twarda / 2019 / 110 str.

Andreas Bernard

Recenzje

"A lucid and lively history of this most polymorphous of punctuation marks. Andreas Bernard traces the hashtag's rise from technical utility to seeming ubiquity with wit and insight." Matthew Fuller, Goldsmiths, University of London "Slim but weighty" Morning Star

Spis treści

Contents 1. A Sign of the Times 2. Hashtags and the Dispersion of Statements 3. The Biography of a Symbol 4. Where Was the Keyword Before the Hashtag? 5. Venues of the Hashtag I: Political Activism 6. Venues of the Hashtag II: Marketing 7. Empowering and Levelling Works Cited

O autorze

Andreas Bernard is Professor of Cultural Studies at Leuphana University of Lüneburg, Germany, and author of The Triumph of Profiling.