Learn SEO: Beginners Guide to Search Engine Optimization

ISBN-13: 9781503051058 / Angielski / Miękka / 2014 / 158 str.

Darren Varndell

Opis

SEO Books Have you ever wanted to learn how to tap into the vast stream of FREE traffic offered by Google and other major search engines but found it too complicated or confusing? Well you are not alone.

If you have looked into Search Engine Optimization (SEO) techniques but failed to get the traffic your website deserves, you know that learning SEO can be confusing, especially for a beginner. There is a lot of "advice" available online, but much of it is out of date, too technical, or involves spammy software, techniques or services.

Learn SEO: Beginners Guide to Search Engine Optimization brings you an easy to understand, step-by-step, beginner's guide to learning search engine optimization, based on years of experience in the industry, and fully up to date for the SEO challenges that face webmasters.

In a series of easy-to-follow tutorials you will learn how to:

• Uncover the traffic-generating, money-making keywords for your market or niche.
• Search Engine Optimize your website or blog to tap into maximum traffic from major search engines.
• Use dozens of effective insider optimization techniques that normally take years of learning to master.
• Create quality content that your website readers and search engines will love.
• Use Social Media Marketing (SMM) to boost your website audience and brand.
• Enhance the quality and speed of your website (Google loves fast sites with quality content )
• Troubleshoot ranking problems and penalties.

Providing clear explanations on every important ranking factor, and other vital aspects of Search Engine Optimization, you can improve your rankings, boost traffic, and ultimately sales by learning the straight forward SEO techniques presented in this book

If the SEO practices you have been putting your faith in were produced prior to September 2012, you could be following outdated advice that will get your site penalized, or even removed from the Google index completely.

Google made some major algorithm changes in 2011, and more significant changes in 2012, with further updates rolled out in 2013 and 2014. Google has declared war on some previous Search Optimization strategies that were accepted as standard practice for SEO prior to 2012, that could now be considered "black hat," or simply no longer effective.

Learn SEO will show you what you can do safely in order to boost your search rankings, and outlines the practices you should avoid during the process.

Use the Look Inside option above for a preview