Demand and Supply Integration: The Key to World-Class Demand Forecasting, Second Edition

ISBN-13: 9781501515156 / Angielski / Miękka / 2018 / 250 str.

Moon, Mark A.

Spis treści

Chapter 1 Demand/Supply Integration

Chapter 2 Demand Forecasting as a Management Process

Chapter 3 Quantitative Forecasting Techniques

Chapter 4 Qualitative Forecasting Techniques

Chapter 5 Incorporating Market Intelligence into the Forecast

Chapter 6 Performance Measurement

Chapter 7 World-Class Demand Forecasting

Chapter 8 Bringing it Back to Demand/Supply Integration: Managing the Demand Revie

O autorze

Mark A. Moon is an Associate Professor of Marketing at the University of Tennessee, Knoxville. Prior to joining the UT faculty in 1993, Dr. Moon earned his Ph.D. from the University of North Carolina at Chapel Hill. He also holds MBA and BA degrees from the University of Michigan in Ann Arbor. Dr. Moon's professional experience includes positions in sales and marketing with IBM and Xerox. He teaches at the undergraduate, MBA, and Executive MBA levels, and teaches Demand Planning, Forecasting, and Marketing Strategy in numerous Executive Programs offered at the University of Tennessee's Center for Executive Education.