Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust

ISBN-13: 9781498552998 / Angielski / Twarda / 2018 / 186 str.

Laura Crosswell; Lance Porter

Opis

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.