In Search of Greener Pastures

ISBN-13: 9781495921544 / Angielski / Miękka / 2014 / 76 str.

Mzimasi Ntsotho

Opis

Three brothers who hail from the poor Eastern Cape Province embark on pursuing businesses from scratch. The brothers, Joseph, Shane and Eric are saddened by the ailing governance of South Africa, and they decide to take matters into their own hands in the form of building businesses that will create more job opportunities for the black community, especially those who live in the most remote abandoned areas of this beautiful and declared democratic country. The brothers are more aware of the fact that the main purpose of business is to generate profit, and not to over-indulge in charity, hence they're planning to do everything with an open mind. The brothers decide to leave their comfort-zone and focus their energies on creating empires that will grow into irresistible brands. In spite of their huge ambitions yet they understand the power of taking baby-steps, one step at a time; which includes learning and researching. The brothers' passion for business and South Africa proves to be their recipe for success. The brothers haven't forgotten their roots as well since they want to be loyal and relate to the Qitsi community, their birth-place. This doesn't mean that they will jeopardise their business savvy for the sake of pleasing their community though. The brothers want to show their community that a man's success is never determined by their background, but by their hunger to succeed and willingness to enter the unknown. Starting a business from scratch is a daunting task which requires one to develop thick skin, learning not to take a "no" for an answer in the process; hence the brothers are well prepared to face and defeat all these challenges. They make every effort in their power to break new grounds and to leave no stone unturned. Becoming the greatest business trio of all time is their drive and burning desire, not only for the sake of enriching themselves, but of sustaining the wellness of their employees as well. Joseph and his brothers want to ensure that Qitsi becomes alive with possibilities and a go-to area for job seekers and tourists. They believe that through their willingness for a better South Africa and prosperous future they can turn Qitsi into a sanctuary place for people who're eager to better their own economical status. The brothers' courage to triumph over obstacles prompts them to seek coaching services from Dr Charles, a renowned and award-winning global business mentor and mogul. They also join forces with Professor Miles who works as a business analysis and listing officer at the Johannesburg Stock Exchange (JSE), Miss Paulina of PVC Transport Services and Paulina Enterprise fame. Along the way the brothers meet and get to know an estranged coloured man by the name of Douglas Hendler, whom they learn that his life became messed up after being manipulated and blindfolded by his former business partners, Dave Dickenson and his brothers and became the victim of business fronting. Another biggest emotional scar in Douglas Hendler's soul is the loss of his entire family members including his mother, wife and kids who were all set alight by his enemies and competitors. As if that was not enough, while Douglas was still soaring in the pain, he found out that all his businesses were burnt into ashes by the same men responsible for five deaths of his loved ones. The brothers (Joseph, Shane and Eric) decide to offer Douglas Hendler the emotional support, and taking him under their wings, thus encouraging him to deal with his exploiters and claim his rightful spot as the Executive Director of Douglas Hendler Transport Services, the same company he was kicked out of by his exploiters after he poured all of his savings into its development. The involvement of The Scorpion Legal Protection in the case proves to be the biggest breakthrough for Douglas Hendler when the case wraps in his favour, enabling him to take his rightful position while locking Dave Dickenson and his brothers behind bars for life

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