ISBN-13: 9781492748571 / Angielski / Miękka / 2013 / 46 str.
Marketing 101 is a concise, practical guide for anyone at any level of the music business to understand and apply fundamental marketing concepts and tools. James A. Richards is an author and marketing professional that has been working in Pittsburgh's amazingly vibrant arts and entertainment community for nearly three decades. To learn more about him, visit www.james-richards.com