Adman's Dilemma: From Barnum to Trump

ISBN-13: 9781487522988 / Angielski / Miękka / 2018 / 480 str.

Paul Rutherford

Opis

Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional "texts," The Adman's Dilemma traces the trajectory of the adman from the late nineteenth century to the present.