1. Introduction; 2. Shaftesbury on the self-affections and the selfish hypothesis; 3. Mandeville: Self-love, self-liking and Augustinian themes; 4. Hutcheson on self-love, benevolence, and self-cultivation; 5. Butler on self-love as respect of self; 6. Campbell on true self-love and virtue; 7. Hume, Smith and beyond; 8. Conclusions; Bibliography.