List of Contributors; Acknowledgements; Introduction, Michael Patrick Cullinane and Sylvia Ellis; 1. Presidential Temples: America’s Presidential Libraries and Centres from the 1930s to Today, Benjamin Hufbauer; 2. Presidential Legacy: A Literary Problem, Kristin A. Cook; 3. Pennsylvania Avenue Meets Madison Avenue: The White House and Commercial Advertising, Michael Patrick Cullinane; 4. Eisenhower’s Farewell Address in History and Memory, Richard V. Damms; 5. Pageantry, Performance and Statecraft: Diplomacy and the Presidential Image, Thomas Tunstall Allcock; 6. “You’ve Got to Decide How you Want History to Remember You”: The Legacy of Lyndon B. Johnson in Film and Television, Gregory Frame; 7. The Farewell Tour: Presidential Travel and Legacy Building, Emily J. Charnock; 8. Reflecting or Reshaping?: Landmark Anniversaries and Presidential Legacy, Mark McLay; 9. From a “New Paradigm” to “Memorial Sprawl”: The Dwight D. Eisenhower Presidential Memorial, Patrick Hagopian; 10. Top Trumps: Presidential Legacies and New Technologies, Sylvia Ellis; 11. Epilogue: Confessions of a Presidential Biographer, H. W. Brands.