Successful Event Management : A Practical Handbook

ISBN-13: 9781473759114 / Angielski / Miękka / 2019

Southampton Solent Univer Bryn (Southampton Business School

Spis treści

PART ONE: THE EVENTS BUSINESS 1 An introduction to events 2 The market demand for events 3 The events business: supply and suppliers 4 Events in context PART TWO: MANAGING EVENTS 5 Making a start and planning the event 6 Financial management and the budget 7 Event logistics and supplies 8 Marketing and public relations for events 9 Risk management and legalities 10 Event project management and set-up issues 11 The organisation manager and the team: during the event 12 Close-down, evaluation and legacies