Global Perspectives on Contemporary Marketing Education

ISBN-13: 9781466697843 / Angielski / Twarda / 2016 / 318 str.

Brent Smith; Amiram Porath

Opis

Considers the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace.