Strategic Customer Relationship Management in the Age of Social Media

ISBN-13: 9781466685864 / Angielski / Twarda / 2015 / 358 str.

Amir Khanlari

Opis

"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--