ISBN-13: 9781448642762 / Angielski / Miękka / 2009 / 134 str.
ISBN-13: 9781448642762 / Angielski / Miękka / 2009 / 134 str.
Based on a clinic lecture given at the 2nd Annual TPSCA Convention by the author, the contents of this book outlines basic information needed to create a brand, how promotion works, and many ideas on how to promote both TEAMs and athletic events.