Advertising in America: A Reference Handbook

ISBN-13: 9781440877667 / Angielski / Twarda / 2024 / 368 str.

Danielle Sarver Coombs

Opis

This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising, as well as the multitude of connected issues—data collection, privacy, consumerism, technology, and others—regarding advertising and its role as both a shaper and reflector of American culture. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become instantaneous and increasingly sophisticated. Whether it's billboards on the side of the road, the algorithms governing your social media feed, television commercials, or stadiums branded with the names of corporate sponsors/owners, it's almost impossible to escape someone trying to sell you something. This book is a resource for understanding the world behind the advertising jingles and Super Bowl commercials and internet pop-ups and local supermarket flyers. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. Furthermore, it features carefully curated information tables, primary documents, personal essays, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.