Weblogs & New Media: Marketing in Crisis

ISBN-13: 9781439201107 / Angielski / Miękka / 2008 / 80 str.

Charles Hugh Smith

Opis

"Standard Model" marketing is in crisis, as it is mal-adapted to the global era of extended turmoil we are entering. This is a primer on how to build new, enduring ties to customers and stakeholders in the coming era of crisis by leveraging the largely misunderstood power of weblogs and New Media--"The Power Yet to Come." The world is entering an extended era of disruption caused by the intersection of four mutually reinforcing cycles: 1. Peak oil, or the depletion cycle/end-game of the global economy's complete dependence on inexpensive, readily available petroleum/fossil fuels. 2. The cycle of credit expansion and contraction (approximately 60-70 years), which is now beginning the transition from unsustainable credit expansion (bubble) to renunciation of debt (credit collapse) and global depression. 3. The generational cycle (4 generations or approximately 80 years) of American history which leads to nation-changing social, political and economic upheaval. 4. The 100+ year cycle of price inflation and stagnation of wages' purchasing-power. This short book explains how enterprises of all sizes and scales can use the critical leverage points offered by weblogs and New Media to construct a new sustainable business model based on trust and knowledge rather than "branding."