Sales Analytics Guide

ISBN-13: 9781436313476 / Angielski / Twarda / 2009 / 324 str.

Chris Randall

Opis

"Sales Development & Category Management Practices For Enhancing Business Performance"
Sales Analytics Mission: "To provide insightful and fact based analysis to uncover business development opportunities and combat potential weaknesses. To give the supplier/distributor better management of their business"
-Practical guidelines and solutions for sales analysis & sales management
- A great reference guide for brand and category management practices
- This is a comprehensive analytics book, yet simply explained
- A teaching tool for sales analysis, which re-freshes vital skills and mind-sets
-A step-by-step manual to evaluate sales trends, pricing, promotion, distribution, merchandising, and consumer dynamics
-From the basics to digging deep into data, this book covers a lot of territory