McLuhan in Reverse: His General Theory of Media (Gtom)

ISBN-13: 9781433182464 / Angielski / Miękka / 2021 / 146 str.

Robert K. Logan

Opis

Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.

Spis treści

Acknowledgments - Preface - McLuhan's General Theory of Media (GToM) and the Role of Reversals - The Ten Elements of McLuhan's General Theory of Media - Applying McLuhan's General Theory of Media to the Flowering of the Digital Age - Understanding Humans: The Extensions of Digital Media - General System Thinking and Marshall McLuhan's General Theory of Media - Cataloguing McLuhan Reversals.

O autorze

Robert K. Logan (PhD, MIT, 1965) is an emeritus professor of physics, fellow of St. Michael's College, and member of the School of Environmental Studies, all at the University of Toronto. He is also Chief Scientist of the sLab (OCAD University) and a recipient of the Walter J. Ong Award for Career Achievement in Scholarship by the Media Ecology Association.