Old New Media; From Oral to Virtual Environments

ISBN-13: 9781433115851 / Angielski / Twarda / 2013 / 333 str.

Paul Grosswiler

Opis

Old New Media examines how the introduction of a new medium threatens those accustomed to the old media environment. Taking a media ecology perspective to examine the historical transitions from oral to literate, print, electronic and virtual media environments, the book includes theoretical chapters and case studies in five areas: media ecology; critical media theory; freedom of expression; Eastern thought; and the body and the media environment. The book argues against the -newness- of each new medium, which is often associated with unprecedented technological change, stating that the patterns of change identified with the most recent smartphone or computer are related to the patterns of change in human perception and social affairs that accompany the electronic media environment. It cautions against condemning the new medium with technological horror as the cause of all of our problems or celebrating it as the technological sublime that will cure all our social ills. If we are aware that media are extensions of the human, we can overcome the alienation and shock they cause, and be sensitive to the fluid boundaries between the human and the technological. The book ends by discussing how new media environments disrupt the balance in our lives and suggests strategies to help restore that balance."

Recenzje

«Highlighting that communication methods alter human thought and societal structures, this book exemplifies superb scholarship of value well beyond the media ecology field. Warning that myopic responses of 'technological horror' and 'technological sublime' obscure new media's impact, Grosswiler deconstructs assumptions, assesses the historical narrative about media, explores East-West predispositions, and expli-cates numerous thinkers' work. With matchless skill, he crystallizes core and shifting thought - like that of James W. Carey and Jacques Ellul. Astonishing breadth and depth mark these twenty-three chapters, including «book-enders» that foreground insights about Socrates' criticism of writing.» (Hazel Dicken-Garcia, Professor Emerita, School of Journalism and Mass Communication, University of Minnesota Author of Journalistic Standards in Nineteenth-Century America)
«Grosswiler is a brilliant and daring scholar whose work challenges conventional wisdom and significantly advances our understanding of media and culture. His writing and thinking are crystal-clear. In short and highly readable chapters, Old New Media grapples with a wide range of topics that challenge accepted perspectives in playful, provocative, and persuasive ways. His work is historically grounded and philosophically rich. Grosswiler clearly delights in the demanding task of advancing the 'great conversation' by creating new paradigms of understanding or vastly modifying pre-existing models.» (Joshua Meyrowitz, Professor and Chair, Department of Communication, University of New Hamp-shire, Author of No Sense of Place: The Impact of Electronic Media on Social Behavior)
«Old New Media contributes to reassessing the enduring significance of McLuhan's work within the tradition of media ecology, to mapping the common ground between media ecology and social ecology, and to the 'poetics' of what we in Canada would call transformation theory - the Innis/McLuhan et al claim that new media transform social and psychic reality. In Canada, which initiated the media ecology tradition with the debates in the 1950s at the University of Toronto, Grosswiler is looked upon as a serious player - an insightful, measured and original voice in critical and cultural debates regarding the continued relevance of this tradition.» (David Mitchell, Professor and Head Department of Communication and Culture, University of Calgary, co-editor of Communication Theory Today)
«Old New Media opens dialogues between medias ecology and other traditions, such as critical/cultural studies, public sphere studies, and Eastern thought. The book also generates long overdue critiques from within media ecology - especially regarding the 'alphabet effect' in relation to Chinese culture and language. Critical case studies, particularly on plagiarism and flag-burning, provide students with focused and grounded ways of understanding ideas in more theoretical chapters. The flag-burning chapter is likely to get widespread classroom use and scholarly attention, and the use of Q-methodology is a wonderful insight that will likely pave the way for future research.» (Corey Anton, Professor, School of Communications, Grand Valley State University, Author of Communication Uncovered: General Seman-tics and Media Ecology)
«Grosswiler thinks in the largest historical terms about epochal change in media systems, but connects them as well to events that occur in the temporalities that conventional historians think in - the development of the legal protection of freedom of the press, for instance. He is concerned with issues of freedom of expression within the past twenty years, as the shift from

O autorze

Paul Grosswiler is the author of Method is the Message: Rethinking McLuhan through Critical Theory (1998) and editor of Transforming McLuhan: Cultural, Critical and Postmodern Perspectives (Peter Lang, 2010), as well as more than 35 scholarly articles and book chapters. He is a professor in the department of communication and journalism at the University of Maine, where he teaches media ecology, media ethics, international mass communication and mass communication history. He was a communication and journalism Fulbright scholar at Wuhan University in China in 2000. He also is the editor of the journal Explorations in Media Ecology. He earned a PhD in journalism at the University of Missouri-Columbia, and worked as a journalist in Missouri and Maine.