ISBN-13: 9781419652202 / Angielski / Miękka / 2006 / 290 str.
Welcome to the Creative Era where people are competing more, collaborating more, and connecting more. In a global economy dependent on creativity, they can now discover how to become more effective. Using Collabetition's three basic principles, Odunsi uses a cause and effect template to show readers how to draw links between key behaviors and the creative process.