Media Research Methods: Understanding Metric and Interpretive Approaches

ISBN-13: 9781412999564 / Angielski / Miękka / 2011 / 464 str.

James A. Anderson

Opis

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.