Cases in Marketing Management

ISBN-13: 9781412996037 / Angielski / Miękka / 2011 / 560 str.

Kenneth E. Clow; Donald E. (Edward) Baack

Opis

Cases in Marketing Management is a unique collection of 40 cases from Ivey Publishing. This casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis. The book provides real-word cases that illustrate the complex nature of marketing management. The cases are current (the majority from 2009 and 2010), and the authors provide summaries of concepts, helpful discussion questions, and readings for each chapter.