Sage Handbook of Persuasion: Developments in Theory and Practice

ISBN-13: 9781412983136 / Angielski / Twarda / 2012 / 456 str.

Dillard, James Price

Opis

A new edition of this comprehensive and widely used Handbook. It takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.