Qualitative Marketing Research: A Cultural Approach

ISBN-13: 9781412903806 / Angielski / Twarda / 2006 / 240 str.

Anu Valtonen; Johanna Moisander

Opis

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.