Small Business Management and Entrepreneurship

ISBN-13: 9781408017999 / Angielski / Miękka / 2010 / 496 str.

Nicholas Wilson (King's College London);David Stokes (Kingston University)

Opis

This text explores the contexts, choices and strategies facing the small business venture, including coverage of planning a new venture. It contains pedagogical features that include case material to explore the same case situation from a number of different but interrelated angles and chapter-end real world case studies.