The Blackwell Encyclopedia of Management, Managerial Economics

ISBN-13: 9781405100663 / Angielski / Twarda / 2006 / 280 str.

Robert E. McAuliffe; Vickie Bajtelsmit; Gilbert Becker

Opis

This new edition of The Blackwell Encyclopedia of Management: Managerial Economics, has been expanded to include new entries alongside the standard terms and concepts in managerial economics.

• Features new entries on the internet, (lock-in, network externalities);
  
• Explores the European Union and its implications for competition policy and merger policy;
  
• Analyses the Microsoft antitrust case, and market microstructure;
  
• Provides a reliable, comprehensive and valuable resource for business practitioners, students, and researchers;
  
• Includes over 240 entries written by an international team of experts in the field.

Spis treści

Preface.

About the Editors.

List of Contributors.

Dictionary Entries A–Z.

Index.

Blurb

In addition to the standard terms and concepts in managerial economics, there are several new items in the new edition. We now have entries on the internet (lock–in, network externalities, etc.) and on the EU (competition policy, merger policy). This edition also has entries on the Microsoft antitrust case, market microstructure and more which will be of interest to readers.