Basics Graphic Design 03: Idea Generation

ISBN-13: 9781350170223 / Angielski / Miękka / 2020 / 200 str.

Mr Neil Leonard;Gavin Ambrose

Opis

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

Spis treści

Chapter 1: Basic principles Getting started Kick-starting the process Working in a group Studio interview Exercise Chapter 2: Creative thinking and idea generation Strategies and methods Exploring idea generation Studio interview Exercise Chapter 3: Audience and context Audience-specific techniques Client and competition Object, construction and materials Studio interview Exercise Chapter 4: Practical idea generation Working in the studio Working in the environment Studio interview Exercise Chapter 5: Developing and informing your ideas Informing your ideas Synthesis and development Studio interview Exercise Chapter 6: Application Presenting and communicating ideas Applying idea generation Studio interview Exercise