Market Matters: Exploring Cultural Processes in the Global Marketplace

ISBN-13: 9781349725427 / Angielski / Miękka / 2004 / 243 str.

Christina Garsten; Monica L. De Montoya; Christina Garsten

Opis

Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.

Spis treści

Introduction: Exploring Cultural Processes in the Global Marketplace; C.Garsten & M.Lindh de Montoya PART 1: CONSUMERS AND MARKETING Marketing Ethnography: Disciplines and Practices; B.Moeran The Virtual Consumer: Construction of Uncertainty in Marketing Discourse; M.E.Lien PART 2: CONCEPTUALIZING MORALITY IN THE MARKETPLACE Market Missions: Negotiating Bottom Line and Social Responsibility; C.Garsten Between the Individual and the Community: Markets and Morals in Venezuelan Life; M.Montoya 'Put Your Money Where Your Mouth Is!' The Market as an Arena for Politics; M.Micheletti PART 3: STRATEGIES AND LEGITIMACIES IN CAPITAL FLOWS Modes of Knowing: The Fashioning of Financial Market Knowledge; A.Hasselström Culture, Ideology and the Financial Market: Examining Pension Plan Reform; M.Lindh de Montoya The Crown Capitulates: National Currency and Global Capital in the Swedish Currency Crisis; G.Peebles Postscript: Homo Mercans and the Fashioning of Markets; C.Garsten & A.Hasselström

O autorze

ANNA HASSELSTRÖM Stockholm University, Sweden MARIANNE ELIZABETH LIEN Associate Professor, Department of Social Anthropology, University of Oslo, Norway MICHELE MICHELETTI Associate Professor, Political Science, Stockholm University, Sweden BRIAN MOERAN Professor of Culture and Communication, Copenhagen Business School, Denmark MIGUEL MONTOYA Assistant Professor, Social Anthropology, Stockholm University, Sweden GUSTAV PEEBLES Columbia University, USA