Strategic Management

ISBN-13: 9781349029730 / Angielski / Miękka / 1979 / 236 str.

H. Igor Ansoff

Opis

This book is the founding work on Strategic Management, a concept that lies at the core of modern business. It has a focus upon the behaviour of complex organizations in turbulent environments and upon what determines success. The book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains a key work on strategy.