Branded Wayfinding for Destinations

ISBN-13: 9781329766334 / Angielski / Miękka / 2015 / 152 str.

Todd Mayfield

Opis

Branded wayfinding is an important component of creating a successful destination. While wayfinding connects the dots, branded wayfinding connects people with experiences. It has grown from a simple method of guiding people to places to a way of transforming communities into destinations. The information in this book will enlighten those who consider branded wayfinding for their community, and will serve as a valuable reference to help insure that the right steps are taken toward a highly successful solution.