'With a relaxed and humorous style, Bradshaw indoctrinates the uninitiated into hard-won tricks of the trade, at times opening up to the reader about his own career missteps to illustrate a point.' The Times Higher Education
Preface; 1. What is an 'effective' scientist?; 2. Become a great writer; 3. Me time; 4. Writing a scientific paper; 5. Sticky subject of authorship; 6. Where and what to publish; 7. The publishing battle; 8. Reviewing scientific papers; 9. Constructive editing; 10. Fear not the numbers; 11. Keeping track of your data; 12. Money; 13. Running a lab; 14. Making new scientists; 15. Human diversity; 16. Splitting your time; 17. Work-life balance; 18. Managing stress; 19. Give good talk; 20. Getting the most out of conferences; 21. Science for the masses; 22. Dealing with the media; 23. 'Useful' science; 24. Evidence-based advocacy; 25. Trials, tribulations and triumphs; References.